What is a real model? A beginner's guide for creators
What ‘real model’ (sponsored model) programs are, who they are for, and how BBO's K-beauty campaigns work.
In Korea's beauty industry, a ‘real model’ (also called a sponsored or monitor model) is a creator who partners with a clinic or brand and shares the real process on social media — consultations, the campaign itself and what comes after — instead of a staged advertisement.
Why clinics and brands work with real models
People trust honest, first-person content. Clinics and K-beauty brands collaborate with creators whose audiences value that honesty, under terms agreed in writing for each campaign.
Categories at BBO
- Cosmetic surgery and treatments: eyes, nose, contouring, lifting, skin and more
- K-beauty: skincare, nails, hair, spa and esthetics
What real models do
- Create content as guided by the campaign
- Follow aftercare and follow-up guidance
- Clearly disclose sponsorship in every sponsored post
- Keep to the campaign terms they agreed to
BBO is not a medical institution and does not promise free procedures or particular results. All procedures carry possible risks, and eligibility is always decided by a specialist. If you enjoy sharing your beauty journey honestly, apply in three minutes on our application form.
Real model application
Apply now